Berry’s has unveiled that gross sales have continued to spike within the lead as much as the festive season with round 29% extra engagement rings offered than final 12 months.
Whereas shapes like emerald and oval minimize diamonds are displaying a “big vogue”, Berry’s said that total, the spherical good minimize has confirmed to be the preferred.
Based in 1897 by Abe Berens with retailers in Scarborough and Southport, Berry’s now has shops throughout the UK with headquarters in Leeds, eight additional branches and a retail web site.
Ruth Burnell, Diamond Purchaser at Berry’s Jewellers, mentioned: “We’re seeing a lot of curiosity in present favourites, such because the oval form: a timeless basic which seems resplendent on any hand, because it goes with the movement of your finger.
“It’s a contemporary tackle the spherical good for folks on the lookout for one thing extra up to date with gentle edges, slightly than one thing sharp like a princess or pear minimize. They’re additionally extremely sparkly due to their good minimize, and it typically seems bigger than its value would counsel.”