DCK Group, an impartial style jewelry enterprise, has introduced the launch of its new kids’s equipment model referred to as Flitzy.
The Flitzy model gives a brand new vary of jewelry and hair equipment, in addition to style items for younger kids.
The vary contains collectible charms, pendant necklaces, headbands and assertion rings for younger clients. It’ll additionally reportedly embody seasonal developments together with stacking, beading, and pearl-drop components.
DCK stated the model “seeks to empower its younger clients to precise their very own distinctive personalities and has a core message of wellness at its coronary heart”.
Moreover, the vary will reportedly embody “inspiring messages” of individuality and positivity all through the gathering.
The gathering is now stay on the Flitzy web site, and can quickly be out there internationally, launching with companions Hudson’s Bay, the Canadian luxurious items division retailer, and Coin, the upmarket Italian division retailer chain, within the coming weeks.
As well as, each buy of Flitzy’s animal charms features a donation to WWF which DCK stated highlights the model’s “underlying dedication” to wellness and compassion.
Working alongside a toddler mindfulness coach, DCK stated the model goals to encourage kids to “expertise the enjoyment, creativity and great thing about the product” alongside a “deeper consideration” of the sentiments of others and themselves.
Lorraine Bottomley, DCK CEO, stated: “The launch of Flitzy presents an thrilling new progress avenue for DCK, and we’re delighted to channel on our present experience within the kids’s equipment house to ship a direct-to-consumer providing that as ever displays DCK’s signature high-quality end and eye for element.
“By drawing on our personal experiences as mother and father, and listening fastidiously to our younger clients, we’re proud to have developed an progressive model that embraces individuality while championing core values of compassion and friendship”
She added: “Flitzy’s subscription field service, together with the partnerships we’ve already secured with main retailers and Like Nastya, signify promising alternatives for the model, and we sit up for additional constructing on this to create the main vacation spot for youngsters’s equipment globally.”