De Beers Group eighth cycle diamond gross sales attain £355m

De Beers Group has introduced a provisional worth of its tough diamond sale of $490m (£355m) for the interval 4 October to 19 October for the eighth gross sales cycle of 2021.

As a result of restrictions on the motion of individuals and merchandise in varied jurisdictions across the globe, the group stated it has continued to implement a extra “versatile” strategy to tough diamond gross sales through the eighth gross sales cycle of 2021, with the sight occasion prolonged past its regular week-long period.

Because of this, the provisional tough diamond gross sales determine quoted for cycle eight represents the anticipated gross sales worth for the interval 4 October to 19 October and stays topic to adjustment primarily based on ultimate accomplished gross sales.

Bruce Cleaver, CEO, De Beers Group, stated: “Because the diamond sector prepares for the important thing vacation season and US shopper demand for diamond jewelry continues to carry out strongly.

“We noticed additional strong demand for tough diamonds within the eighth gross sales cycle of the 12 months forward of the Diwali vacation when demand for tough diamonds is more likely to be affected by the closure of sprucing factories in India.”

Written by colin

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