De Beers unveils new London flagship retailer

De Beers Jewellers has introduced it has opened its new flagship retailer on Outdated Bond Avenue, following an idea redesign.

The shop has two flooring and it’s set over 250 sq. meters of house, situated subsequent to De Beers’ earlier retailer on Outdated Bond Avenue which opened in 2002.

Moreover, the shop hosts the model’s “iconic designs”, from excessive jewelry items to diamond engagement rings and signature nice jewelry collections, together with the Enchanted Lotus and Talisman.

The shop may also function artifacts from De Beers’ host international locations and archive imagery of Frances Gerety, in addition to a VIP room to view De Beers’ collections in a personal setting.

In the meantime, the brand new design reportedly places pure diamonds and sustainability “on the coronary heart of the client expertise”, and it has been impressed by Constructing Without end, De Beers’ dedication “to create a constructive long-term impression”.

De Beers mentioned each facet of the shop’s design is aimed toward assembly the environmental necessities of Management in Vitality and Environmental Design (LEED). This contains supplies and furnishings, engineering, corresponding to dealing with of vitality, air, water consumption, in addition to development and execution.

Céline Assimon, CEO of De Beers Jewellers, mentioned: “Our new retailer is a mirrored image of how we method every part at De Beers – revealing the completely different layers of our heritage inside a contemporary context, and ceaselessly celebrating our beautiful diamond designs and knowledgeable craftsmanship. 

“To have fun this opening, and as a real dwelling of diamonds, we’re presenting a choice of extraordinarily uncommon fancy colored diamond items. I wished to offer them the spotlight they deserve and showcase what makes them so distinctive and treasured.” 

Christophe Carpente, CAPS Christophe Carpente Structure Inside Design, mentioned: “Nature and sustainability had been on the coronary heart of the design course of as an homage to the pure magnificence and surprise of De Beers’ diamonds. 

“Each facet of the shop design, together with fastidiously chosen supplies and sources, a state-of-the-art engineering for vitality and ambiance administration, in addition to for indoor environmental high quality, goals to fulfill the very best requirements for LEED.”

Written by colin

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