The brand new expanded showroom boasts a recent inside idea, in addition to a line-up of timepieces and fine-jewellery manufacturers.
The showroom additionally options Goldsmiths’ personal unique brightest diamond that includes its personal proprietary stone reduce.
This stone has 88 aspects which it has utilized in three engagement ring collections in addition to eternity rings, earrings and necklaces.
Craig Bolton, government director of the Watches of Switzerland Group, mentioned: “Our ambition is for everybody to have a memorable luxurious expertise lengthy after they’ve made their buy.
“We imagine the repositioning and new retailer idea will rework not simply the Goldsmiths profile and expertise however carry some recent life to our excessive streets and we’re notably delighted to launch our new showroom, in Leicester, our head workplace location.