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Jewelry model Merci Maman has introduced that it has teamed up with Selfridges London to launch its first in-store concession.
The shop, which launches right now (1 November), presents Merci Maman’s necklaces and bracelets, which will be hand-engraved on web site, seven days every week.
The model has skilled “fast development” over the previous two years, with gross sales rising by almost 70%.
Along with in-store, Merci Maman is ready to launch on-line on the Selfridges web site, simply in time for the busy festive interval.
Clemmie Reed, platforms supervisor, mentioned: “I’m so excited to see Merci Maman open a concession in Selfridges.
“I can’t consider a extra good location for our first long-term retail presence than this iconic London division retailer. We will probably be hand-engraving in-store till Christmas and past!”
Alix Stanworth, director of gross sales and advertising and marketing, added: “It’s a momentous event for Merci Maman to launch in such a famend division retailer.
“We stay up for bringing our distinctive personalisation idea in-store with our proficient staff of artists. That is months of laborious work that has come to fruition.”
