RJC companions with Pure Diamond Council on international sustainability marketing campaign

The Accountable Jewelry Council (RJC) has partnered with The Pure Diamond Council (NDC) on a brand new international sustainability marketing campaign ‘Thank You, By the Means’.

The marketing campaign, which additionally contains the Gem Jewelry Export Promotion Council (GJEPC), goals to indicate the influence that shopper purchases have on producing nations and native communities.

The omnichannel marketing campaign options a wide range of sustainability details in regards to the pure diamond business, highlighting each the socioeconomic and neighborhood advantages.

Richa Singh, managing director, India and The Center East, Pure Diamond Council, stated: “This marketing campaign displays on the nice that the trendy diamond business together with GJEPC have accomplished for communities and people who’re each instantly and not directly related to it.

“With this, we would like each buyer to take satisfaction in the truth that their buy has touched lives all over the world positively and thank them for being part of the journey.”

Iris Van der Veken, govt director of the RJC, added: “Customers are on the lookout for goal and need to know if the corporate they purchase from has sturdy values and sturdy administration programs that combine sustainability on the core of their operations.

“The RJC certification offers that third celebration assurance.”

Written by colin

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