Sustainability concerns now rank alongside value and design for world shoppers when buying diamonds, in keeping with new analysis by De Beers Group.
Within the firm’s eighth annual Diamond Perception Report, it takes an in-depth take a look at the subject of sustainability within the diamond sector, together with how sustainability concerns are influencing client selections regarding pure diamonds.
The report discovered that sustainability concerns had been influencing client buy selections throughout all sectors, with 60% of shoppers and greater than 80% of opinion leaders
having chosen to purchase a product made in a extra environmentally or socially accountable approach over another product.
The research additionally discovered that superb jewelry ranked third, after solely meals and clothes, because the class most continuously bought on the idea of sustainability concerns.
The highest 5 sustainability concerns for diamond shoppers within the research had been safety of the surroundings, truthful employee therapy, conflict-free sourcing, supporting native communities and diamond origin.
Bruce Cleaver, CEO, De Beers Group, stated: “With sustainability being one of many key mega tendencies throughout all client sectors, this yr’s Diamond Perception Report explores how sustainability components are influencing client attitudes in the direction of diamonds.
“The pure diamond business has a powerful – if generally poorly understood – latest observe document in creating immense and widespread advantages all through the worth chain, with formidable sustainability commitments for the approaching decade and past.”
He added: “As this report demonstrates, all gamers within the business should now contemplate how they’ll finest join shoppers extra carefully to this optimistic affect, which will probably be essential to sustaining long-term client belief, want and loyalty.”